B2B Marketing: 16 Decisions & 86 Tools to Drive Success in 2023

B2B marketing has become increasingly complex in the digital age, requiring businesses to make numerous important decisions. From choosing the right marketing channels to managing customer relationships, there are many factors that can impact the success of your marketing efforts.

B2B Marketing: 16 Decisions, 86 Tools

by Giovana Vega

4.3 out of 5

Language	:	English
File size	:	13426 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	241 pages
Lending	:	Enabled
Paperback	:	110 pages
Item Weight	:	4.8 ounces
Dimensions	:	5.85 x 0.28 x 8.27 inches

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This comprehensive guide will provide you with an in-depth analysis of 16 key B2B marketing decisions and 86 essential tools to help you optimize your marketing strategy for success in 2023.

16 Key B2B Marketing Decisions

1. Target Audience

Who are you trying to reach with your marketing messages? Understanding your target audience is essential for developing effective marketing campaigns. Consider their demographics, firmographics, and buying behavior.

2. Marketing Objectives

What do you want to achieve with your marketing efforts? Are you looking to generate leads, increase brand awareness, or drive sales? Clearly defining your marketing objectives will help you measure the success of your campaigns.

3. Marketing Channels

Which marketing channels will you use to reach your target audience? There are a variety of channels available, including email marketing, social media marketing, content marketing, and paid advertising.

4. Marketing Budget

How much money are you willing to spend on your marketing efforts? Setting a marketing budget will help you prioritize your marketing activities and ensure that you are making the most of your investment.

5. Marketing Automation

Are you using marketing automation to streamline your marketing efforts? Marketing automation can help you automate tasks such as email marketing, lead generation, and customer relationship management.

6. CRM

Do you have a customer relationship management (CRM) system in place? A CRM can help you manage your customer relationships and track their interactions with your business.

7. Content Marketing

Are you creating and publishing valuable content to attract and engage your target audience? Content marketing can help you build trust and authority, and generate leads.

8. Lead Generation

How are you generating leads for your business? Lead generation is the process of identifying and qualifying potential customers.

9. Customer Relationship Management

How are you managing your customer relationships? Customer relationship management is the process of building and maintaining relationships with your customers.

10. Sales Enablement

Are you providing your sales team with the tools and resources they need to close deals? Sales enablement is the process of providing sales teams with the knowledge, skills, and tools they need to be successful.

11. Marketing Analytics

Are you tracking and measuring the results of your marketing efforts? Marketing analytics can help you understand what is working and what is not, and make adjustments accordingly.

12. Marketing ROI

Are you calculating the return on investment (ROI) of your marketing efforts? Marketing ROI is a measure of the financial benefits of your marketing activities.

13. Marketing Technology Stack

Which marketing tools and technologies are you using to support your marketing efforts? Building a strong marketing technology stack can help you automate your marketing processes and improve your results.

14. Marketing Agency

Are you considering working with a marketing agency? A marketing agency can provide you with a range of services to help you implement your marketing strategy.

15. In-House Marketing Team

Do you have an in-house marketing team? Building an in-house marketing team can give you more control over your marketing efforts and reduce costs.

16. Outsourcing Marketing

Are you considering outsourcing your marketing efforts? Outsourcing can be a cost-effective way to access specialized marketing expertise.

86 Essential B2B Marketing Tools

In addition to the 16 key decisions discussed above, there are a number of essential B2B marketing tools that can help you improve your results. Here is a list of 86 tools that we recommend:

1. HubSpot
2. Salesforce
3. Marketo
4. Adobe Experience Cloud
5. Oracle Eloqua
6. SAP Hybris
7. IBM Watson Marketing
8. Microsoft Dynamics 365
9. SugarCRM
10. Zoho CRM
11. Pipedrive
12. Base
13. Copper
14. ActiveCampaign
15. Mailchimp
16. Constant Contact
17. GetResponse
18. AWeber
19. Sendinblue
20. ConvertKit
21. Buffer
22. Hootsuite
23. SproutSocial
24. SocialBee
25. BuzzSumo
26. SEMrush
27. Ahrefs
28. Moz
29. Majestic
30. Google Analytics
31. Google Search Console
32. Adobe Analytics
33. Mixpanel
34. Amplitude
35. Hotjar
36. Crazy Egg
37. Optimizely
38. Google Optimize
39. VWO
40. Heap
41. Segment
42. Customer.io
43. Intercom
44. Drift
45. Outreach
46. SalesLoft
47. PandaDoc
48. DocuSign
49. HelloSign
50. Zendesk
51. Freshdesk

B2B Marketing: 16 Decisions, 86 Tools

by Giovana Vega

4.3 out of 5

Language	:	English
File size	:	13426 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	241 pages
Lending	:	Enabled
Paperback	:	110 pages
Item Weight	:	4.8 ounces
Dimensions	:	5.85 x 0.28 x 8.27 inches

FREE